📚 info products

Live cohort / coaching wrapped around Claude Code

Run a 4-6 week paid cohort teaching operators to ship w/ Claude Code. Higher ticket, higher touch, more leverage.

🟡 mediumfirst dollar in weeksunder $100

🧾 receipts

Maven (cohort-based-courses platform)Maven cohorts in the $1-5K/seat range w/ 20-50 seats per cohort = $20-250K per cohort. Top creators run 4-6 cohorts/year on the same curriculum.
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Justin Welsh + Wes Kao + Tom Critchlow Maven instructorsSingle-instructor cohorts at $1-3K/seat consistently sell out at 30-100 seats per run. Net revenue $30-300K per cohort minus Maven's 10% take.
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01Pick ONE specific outcome a paying operator needs Claude Code to do (build a SaaS in 4 weeks / set up a 5-agent business automation / ship an iOS app from scratch). Outcome > skill.
02Design the cohort structure: 4-6 weeks, 1 live session/week (60-90 min), 1 office hour/week, 1 async-Slack chat. Kit: ~30-min curriculum video + ~30-min live demo + ~30-min Q&A per session.
03Pricing: $500-2K/seat for first cohort, $1-3K/seat for cohort #2 (the testimonials warrant the bump). Cap at 30-50 seats — anything bigger loses the cohort feeling.
04Distribution: launch to your audience first w/ early-bird $XX deal (lifetime promise to first 20). Once you have 5-10 testimonials, list on Maven for cohort #3 onward — Maven's traffic IS the moat against unknown competitors.
05After cohort #2, productize the cohort recording into a $97-197 self-paced course. Same content, different audience. Cohort = high-touch high-ticket; recording = high-volume low-ticket. Stack both.

Modules you'll want under your belt before you fire this move.

Helpful but not required — the polish-tier add-ons.