📚 info products
Skill-pack course around a proven pattern
Take ONE pattern you've actually run. Package it as a $200-500 course. Sell the formula, not theory.
🟡 mediumfirst dollar in weeks$0 to start
🧾 receipts
- Greg Isenberg / Justin Welsh / Codie Sanchez course portfoliosSingle-pattern courses in the $200-500 range routinely $20-200K per launch for established creators. Even no-name first-time operators in tight niches commonly hit $5-30K on a first launch with a real audience under 5K.source ↗
- Pattern documented across creator economy (Iman Gadzhi era + post)Courses that document ONE specific pattern (e.g. 'how I got 100 plumber clients with cold email') consistently outsell 'comprehensive guides' even at higher price points. Specificity > volume in info products.source ↗
🚀 how to start
- 01Pick ONE pattern you've personally run + made money on. NOT one you read about. The receipts are the moat — every course screenshot of your own dashboard sells for you.
- 02Outline the pattern as 5-8 modules + 1 Quick Start. Each module: video (5-15 min) + worksheet/template + 'the trap I fell into here'. Honest > polished.
- 03Production: record screen + voice via Loom or QuickTime. Don't overproduce v1. Captions auto-generated via Deepgram. Templated thumbnail per module via Nano Banana Pro.
- 04Pricing: $197-497 launch price, $97-297 evergreen. Lifetime access (NOT monthly) for an info-product — recurring is for community/ongoing-content, not 'I learned this once.'
- 05Distribution: launch to your existing audience first (email + DM + Telegram). Cold-traffic course launches require $5-20K ad budget — skip until launch #2 or #3.
🧰 required modules
Modules you'll want under your belt before you fire this move.
💡 recommended modules
Helpful but not required — the polish-tier add-ons.
⚡ tools that power this
- Deepgram Nova-3The speech-to-text that actually gets word-level timestamps right.open armory →
- Nano Banana Pro (Gemini 3 Pro Image)Google's image model with the silly name. Does text-to-image + image-edit at 1K/2K/4K.open armory →
- marketingskills (Corey Haines)Claude Code skill pack for marketing. SEO, CRO, ads, copy, analytics — all as slash commands.open armory →