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🔧 services

AI agency generalist

Bespoke AI agents and automations for mid-size companies. Higher-touch, higher-ticket cousin of the local-biz play.

🔴 hardfirst dollar in weeksunder $100

🧾 receipts

  • Greg Isenberg / Liquid Death-style indie operator agenciesAI agency category went from $0 to >$1B aggregate ARR in 2024-2026. Solo + 2-3 person shops in the $200K-$2M ARR band are extremely common.
    source ↗
  • Patrick Petitti, Adam Roper, Liam Ottley AI-agency operatorsPublic reports of $30-150K project deliverables for mid-market clients (50-500 employee companies). 4-6 clients = $30-50K MRR ceiling for a solo + contractor model.
    source ↗

🚀 how to start

  1. 01Pick ONE vertical (B2B SaaS / e-commerce / professional services). The 'AI agency for everyone' positioning loses every pitch to specialists.
  2. 02Build a portfolio piece BEFORE you sell. Ship a free agent automation for a recognizable brand in your vertical. Post the result publicly on LinkedIn or X. That post becomes your only sales asset for the first 5 deals.
  3. 03Charge in two tiers: $25-75K project (one-time agent buildout, 4-6 weeks) + $5-15K/mo retainer (maintenance, optimization, new features). Always upsell the retainer.
  4. 04Outsource the 70% that isn't 'pick the right agent shape and prompt it well.' Use offshore for ops/admin, contractors for niche skills. Your billing rate is your time + Claude Opus, not your team.
  5. 05After 5 clients, niche harder. The agency that says 'we only do support automation for B2B SaaS over $5M ARR' wins every Stripe-revenue-tier-50 client over the generalist.

🧰 required modules

Modules you'll want under your belt before you fire this move.

💡 recommended modules

Helpful but not required — the polish-tier add-ons.

⚡ tools that power this