Content-at-scale for founders

🧾 receipts

• Justin Welsh / Ship 30 for 30 / agencies productizing founder ghostwritingFounder-ghostwriting retainers commonly $5-25K/mo per client. 3-5 clients = $25-100K MRR ceiling for a small team (you + 1-2 contractors).
  source ↗
• Ben Tossell / Pat Walls / SaaS-founder-as-content operatorsThe wedge is real: Stripe-revenue-tier founders consistently hate making content but understand audience-as-distribution-moat. Agencies that ghost AND clip + repurpose podcast appearances win retainers other agencies can't reach.
  source ↗

🚀 how to start

1. 01Build a portfolio piece BEFORE selling. Pick ONE founder you admire who has 5+ podcast appearances + an inactive LinkedIn. Ghostwrite 5 posts in their voice + clip 3 podcast quotes. Cold-DM the artifact: 'I built this for you. $0 cost. If you like the voice, here's what monthly looks like.'
2. 02Standard offer: 4 LinkedIn posts/wk + 8 X posts/wk + 4 short-form clips from existing podcast/Loom appearances. Founder approves a week's content in one 15-min call. Everything else runs through you.
3. 03Pricing: $5-15K/mo for the full package. Higher tier ($15-25K) adds a podcast appearance booking pipeline (Podcasting AS A SUBSET of content marketing).
4. 04Process: pull all the founder's prior content into Claude's context, create a voice doc + topic map. Generate posts via Claude w/ the voice doc loaded. Clip podcasts via Deepgram + ClipsAI + caption-burner. Founder approves a queue weekly via Telegram.
5. 05Scale via contractors only when YOU stop being able to keep founder voice consistent. Voice drift is the only thing that loses these retainers.

🧰 required modules

Modules you'll want under your belt before you fire this move.

• Podcast Testimonial ClipsFake-podcast format that reads real in the feed
  open module →
• Autonomous Agent on TelegramWire a Claude Code agent to a Telegram bot — it runs while you sleep
  open module →

💡 recommended modules

Helpful but not required — the polish-tier add-ons.

• X/Twitter Scraping PipelinePull your feed every morning, rank by signal, ignore the noise
  open module →
• Telegram Bot OrchestrationSend, receive, react — build your own bot pipelines without a framework
  open module →

⚡ tools that power this

• Deepgram Nova-3The speech-to-text that actually gets word-level timestamps right.
  open armory →
• ClipsAIThe open-source blueprint for podcast clipping. Study it, steal the patterns.
  open armory →
• ffmpeg-staticBundled ffmpeg that just works — no 'your version is missing libfoo' errors.
  open armory →
• PostizSchedule and post to every social platform from one API. Works with Claude Code.
  open armory →
• marketingskills (Corey Haines)Claude Code skill pack for marketing. SEO, CRO, ads, copy, analytics — all as slash commands.
  open armory →
• The Clip LawEvery short-form clip = a mini-story. No story, no clip. Reject it.
  open armory →