🔧 services
Lead-gen as a service
Sell warm leads to small businesses on retainer. Google Maps scrape + enrich + qualify, dropped in their CRM.
🟢 easyfirst dollar in weeksunder $100
🧾 receipts
- Liam Ottley + Ruri Ohama AI-agency operatorsLead-gen retainers in the $500-2K/mo range per client are the most common starter offer in the AI agency category. 10 clients = $5-20K MRR ceiling for a solo + automation pipeline.source ↗
- Documented across r/Coldemail + r/SaaS lead-gen threadsOperators consistently report 3-7% reply rate on cold outbound when leads are pre-qualified (verified phone, recent activity, niche-fit) vs <1% on raw scrape. Pre-qualification is the moat.source ↗
🚀 how to start
- 01Pick ONE niche your client sells into (e.g. 'roofing contractors in Texas' or 'estheticians in cities w/ population 50-500K'). Tighter targeting beats broader every time.
- 02Pipeline: Serper Google Maps API → filter by review count + recency → Outscraper for email + phone enrichment → custom Claude prompt scores each lead 1-5 on fit (recent reviews, photo quality, industry signal).
- 03Deliver leads weekly via Slack channel or CSV drop into client's CRM (HubSpot / GoHighLevel / Pipedrive). 50-200 qualified leads/week is the standard pace.
- 04Charge $500-1500/mo retainer per client. Tier offers by volume (basic 50 leads/wk, premium 200/wk + outreach copy). Lock in 3-month minimum.
- 05Stack 5-10 clients before optimizing or scaling. The pipeline runs once and serves all of them — your only ceiling is how much you can sell, not deliver.
🧰 required modules
Modules you'll want under your belt before you fire this move.
💡 recommended modules
Helpful but not required — the polish-tier add-ons.
⚡ tools that power this
- SerperThe cheapest way to query Google search + Maps at scale. ~$0.20 per 1,000 results.open armory →
- OutscraperPull businesses without websites from Google Maps + enrich emails/phones in one API call.open armory →
- google-maps-lead-generator (kaymen99)Self-hosted Google Maps lead extractor + AI contact enrichment. No API fees.open armory →
- DefuddleAny web page → clean markdown. No nav, no ads, no sidebar junk.open armory →
- marketingskills (Corey Haines)Claude Code skill pack for marketing. SEO, CRO, ads, copy, analytics — all as slash commands.open armory →